Embryolisse Embraces Sustainable Packaging with Recycled Aluminum

Taking Responsibility in 2024

This year, Embryolisse is making a big move towards sustainability with the introduction of recycled aluminum packaging. Their iconic Lait-Crème Concentré led the charge with a new tube made from 95% recycled aluminum.

This eco-friendly switch translates to a whopping 60% reduction in CO2 emissions*!

A History of Innovation with Aluminum

Embryolisse has been a frontrunner in using aluminum for its tubes since the 1950s. It wasn't just a trendy choice; aluminum offered superior protection for their formulas, shielding them from light and air. But this innovative packaging also proved to be practical. The tubes are compressible, foldable, and rollable, allowing you to squeeze out every last drop of product – no more wasteful mess!

▶︎ Lait-Crème Concentré Anniversary

Beyond Sustainability: The Benefits of Recycled Aluminum

This shift towards recycled aluminum goes beyond just reducing waste. Aluminum is naturally lightweight compared to glass, which means less CO2 emissions during transportation. Plus, the beauty of aluminum is that it's infinitely recyclable!

The brand's commitment to recycled aluminum extends across their product line. You'll find it gracing a variety of their popular formulas, including the Intense Moisturizing Mask, the Radiant Complexion Cream Pink Glow and Apricot Glow, or the Anti-Age Comfort Mask.

▶︎ Radiant Complexion Cream Apricot Glow

The Power of Recycled Aluminum

Did you know that aluminum is the second most used metal in industry, next to iron? But those resources aren't endless, especially bauxite, the mineral used to create virgin aluminum. By choosing recycled aluminum, Embryolisse is not only conserving resources but also saving energy and minimizing waste. In fact, 1 ton of recycled aluminum saves 4 tons of bauxite, a staggering 95% of energy compared to virgin aluminum production, and reduces CO2 emissions by 7.5 tons!

Looking Ahead: A Commitment to Sustainability

By the end of 2024, Laboratoires Embryolisse is dedicated to transitioning all their aluminum tubes to recycled aluminum. This commitment signifies a significant step towards a more sustainable future for the brand and the environment.

*LCA data carried out according to ISO14040 and 14044 standards for a 25x105mm recycled aluminum tube
** Citéo data
*** Sell in full year 2023 / World - all formats and editions included