Happy Birthday, Lait Crème Concentré, Happy Anniversary Embryolisse!
For 70 years, Embryolisse skincare and make-up brand 100% made in France, has not aged a bit!
Origin of the success
It all started in 1950, when Doctor Tricot, a dermatologist at Saint-Louis Hospital in Paris, developed a masterful, simple, and universal preparation for his patients. Named Embryolisse LAIT-CRÈME CONCENTRÉ, this product aims to act on a maximum of skin pathologies.
A formula mainly composed of natural active ingredients with restorative and nourishing properties. Its “smooth” texture guarantees comfort and hydration, even for the most sensitive skin. In 1952, the treatment began to be prescribed by many dermatologists. Officially adopted by the medical community, it joined the very famous Vidal – the Dictionary of pharmaceutical specialties – in 1955.
The Rise of Lait-Crème Concentré
Twenty years after, Professor Robert Aron-Brunetière, a figure at Saint-Louis hospital, said about it during the International Congress of Dermatology: “I only know one effective and safe product, it is Embryolisse Lait-Crème Concentré.”
In 1976, when he became head of the dermatology department of the Adolphe de Rothschild Foundation, the eminent specialist recommended the product to the Baroness de Rothschild as well as celebrities from the cinema industry. All of them, who had epidermis weakened by repeated makeup sessions, used it daily for perfect hydration.
Word-of-mouth soon led professional make-up artists (cinema, studio, fashion, etc.) to adopt it as a make-up base, because a well-moisturized skin reflects the light better as it is smoother.
Today, The Lait-Crème Concentré is the backstages’ favorite skincare product. Not a set, a dressing room, nor a fashion show’s backstage, without the Lait-Crème Concentré being under the spotlights. It is the favorite product of make-up artists everywhere in the world and the beauty secret of stars.
Embryolisse’s dermo-cosmetic expertise
Providing the skin with its essential requirements.
Because skin that is well-nourished and moisturized is smoother and plumper, Embryolisse formulations provide the essentials: all the nutrients and moisture the skin needs to be in full health, looking young and beautiful.
Nothing unnecessary, so that the skin is not over-sensitized for no good purpose.
Driven by the same philosophy of the essential, and the same requirements for effectiveness and tolerance, the Embryolisse Laboratories have developed real expertise in dermo-cosmetic care.
From this expertise was born a whole range of skincare products, followed by a range of make-up “primers”, passed on from mothers to daughters, and from generation to generation.
This range fully answers the needs of the face and body to maintain healthy and beautiful skin. It has the unique particularity of being approved by dermatologists and make-up professionals.